Build a 6-Figure Sales Career
by Mastering The Art of Cold Calling

This 3-Step Sales System has taken me and hundreds of students  from struggling to exceptional cold callers  in a matter of months

JOIN TODAY FOR $99

"I joined Giulio’s program because Struggling with consistency during cold calling. The training helped give me a structure which made it fair easier to remain consistent and not get lost during cold calls. Giulio's approach helped not take me not take cold calling to seriously which makes it easier to deal with rejection and fear of the phone."

William Clark - Commercial Account Executive

Does This Sound Like You?

✅ You dread picking up the phone to make cold calls
✅ You work harder than your colleagues but see fewer results
✅ Your sales scripts feel unnatural, and prospects can sense it
✅ You've tried various techniques but still face constant rejection
✅ You watch top performers succeed and wonder what secret they know
✅ The anxiety before each call is affecting your confidence and performance

‍You're not alone...

Cold Calling Was My Biggest Nightmare…  
Until I Mastered This Unconventional Sales Method Even Top Performers Don’t Know

I thought becoming successful in sales was just about smiling and dialing when I first started...
I was busting my ass while watching others succeed - I was ready to quit.
I kept Googling "career options after a sales job"! That’s how desperate I was.

Me, 12 years ago, as a struggling newbie..

That’s when I started studying traditional sales advice. Things got a little bit better then, but I was still struggling.
I'd finally reached a point where I could make a living as a salesperson...
But only by sacrificing my authenticity and working with constant anxiety!
I knew I had to do something radically different.
I decided to trust my gut instincts and build my own methodology, and that's when things started taking an interesting turn…

I made a critical discovery

The most successful sales calls aren't about following scripts or "closing techniques" – they're about creating genuine human connections in unexpected ways.
So I combined this principle with my experimental approach, and it worked beyond my wildest dreams!
I was able to make fewer calls... while my success rate skyrocketed AND my income doubled.
Even more incredible was that I suddenly felt more confident and authentic in every call! No more anxiety, no more dread, no more feeling like a fraud.
I'd never experienced this kind of freedom before!
And my wallet thanked me too!
Very soon, I became the 5th best salesperson in the company, and 10 years later, I’ve made over $1,000,000 in my pockets and became a sales trainer famous globally, definitely the weirdest one!
Being given a Ferrari - that’s how you know you’re doing great work!

But I had one thing on my mind…
Would this work for others too?

So I turned my approach into a series of step-by-step systems and started to test it with other struggling salespeople.
All they needed to do was 3 simple things:
Learn the unconventional theory
Practice my proven systems
Make them their own
And the results weren't just good, they were life-changing!
So before I show you exactly how to do it yourself, check out what happened when other "sales underdogs" applied these methods:

Our Members' Feedback

How to ACTUALLY succeed at cold calling without selling your soul

The secret to transforming cold calling from a dreaded chore into your most profitable skill is simple:
‍1 Identify the approaches that actually work (hint: they're not what most "gurus" teach)
2 Focus your energy on authentic connection, not manipulation
3 Ignore everything else that creates anxiety and rejection
The best way to do that is to spend years of trial and error figuring out what works and what doesn't.
But luckily, you don't have to because I've already done it for you.
My Underdog Sales Academy is a complete guide on how to ignore time-wasting sales techniques and only take actions that move the needle for results.
Not only that. Once you apply the system to your own calls, you'll quickly develop a playbook that transforms you from anxious caller to confident closer.
Suddenly, your numbers are growing and your income is increasing faster than you can spend it.
This is EXACTLY what I built The Underdog Sales Academy to do for you.

Watch what the Members are saying

“He helped me generate more pipeline than I've ever before”
"He helped me overachieve all my quarterly sales goals”
“This will change anyone’s life as an SDR”
“He taught me everything I needed to know to be a successful cold caller”
“We started to perform 200% above average target”
"I'd recommend you join if you want to learn from the best"

Introducing the Underdog Sales Academy

JOIN TODAY

Let Me Show You EVERYTHING
You Get When You Join
‍Underdog Sales' Academy  Today

Total Value: $13,513
JOIN TODAY FOR ONLY: $99/month
JOIN TODAY
The Underdog Sales Academy shows you how to master the authentic techniques that get real results. This ensures you build pipeline, close deals, and never waste time on anything that damages your confidence or success.

Inside, you get access to:
‍‍
● Several Weekly Live Calls with Me Not just Q&As – you'll practice your techniques through role plays with me and the community, getting real-ime feedback on your approach.-Objection Handling Systems Copy - my unconventional objectiohadling system to transform rejections into opportunities. Turn "no's"into "yes's" with approaches you won't find anywhere else.
‍
● Private Community Mastermind - Get support on specific situationsfrom both me and other successful members. Never face a challenging sales situation alone again.-Cold Calling Frameworks - Learn my proven frameworks that grow pipelines and turn prospects into clients without sounding like a typical salesperson.
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● Confidence Building Systems - Follow my step-by-step system to eliminate call anxiety and develop unshakable confidence, even when facing tough prospects.

● On-Demand Training Library - Access a comprehensive library of videos showing you exactly how to level up in key areas. Learn where to focus and what to avoid at all costs.
‍
● Personalized Feedback - Receive critical feedback on your calls and approaches from myself and my team when you need it most.

Join us today and you will achieve the following:

✅ Learn one system that gets you excellent results in engaging the prospects, handling objections, building rapport, and closing!
✅ Transform your cold calling success while having fun on calls
✅ Discover how to make prospects engage with you so you can boost credibility and stand out
✅ Become a respected authority in sales without selling your soul
✅ Take your conversations and storytelling to another level
✅ Increase your confidence, success rate, and income potential
✅ Generate endless authentic responses to objections. With time, it becomes easier and faster.
And the best part? You don't have to take my word for it. Just look at what some of my recent students have done…
JOIN NOW

My Iron-Clad Guarantee…

Now, you may think this won't work for you.
Maybe you've tried other communities and courses, and they didn't stick.
Yet, my content was different and caught your attention; why would my methods not do the same?
Which is why I’m giving you my Iron-Clad Guarantee.
If you go through the program, apply what you’ve learned, and still don’t see results, I don’t want your money.
That’s right—if this doesn’t work for you, I’ll refund every single penny.
No hoops to jump through, no fine print, no hassle.
Why? Because I believe in this system 100%
And I want you to feel confident that you’re making a risk-free decision.
‍
You’ve got two options:
- Get results that change your sales game forever
- Or Get your money back.
It’s that simple. The only way you lose is by not giving this a try.

Final Call to Action

I know you want to make cold calling work, or you wouldn't have read this far.
The good news is that you WILL become a better cold caller.
The bad news is that if you want to finally move past awkward conversations,
tough objections, and fear of calling, you'll have to do the work.
I will be helping you every step of the way.
I cannot promise I am the best cold caller in the world, but unlike many "gurus" out
there, I still cold call daily – my hard work is the best proof I have.
Join me and the other underdogs and start changing your sales career today.
In the Underdog Sales Academy, you'll get step-by-step strategies to make every call count and hit numbers you didn't think were possible.
JOIN TODAY

We helped others like you achieve these results

I’ve always struggled with cold calls, but Giulio’s training has been a game-changer. His engaging, fun approach creates a safe space to step out of your comfort zone and try new techniques with confidence. I’d recommend him to any sales team looking to level up.

Jessica Driver - Senior Recruitment Consultant

As an SDR who struggled with cold calling, Giulio’s content—and later the Underdog Sales Academy—completely changed my perspective. The twice-weekly calls helped me refine my pitch and tackle real challenges, while learning from others in the community. Giulio tailors his advice to our industries and backs it all with a rich knowledge base. A truly supportive and impactful experience.

Berker Gül - Senior SDR
"Before the training, I struggled with confidence and structure on cold calls. Thanks to Giulio’s approach, I began booking meetings during the sessions and learned to handle objections with confidence. His team-focused, engaging style—complete with a bold waistcoat and Italian flair—makes learning memorable and fun. A game-changer for anyone in sales."
Leo Smith - Executive Recruitment Consultant
After 10+ years of cold calling, I still learned a ton from this Academy. Giulio’s bite-sized lessons and relaxed, practical style make it easy to apply—no matter your experience level. Most importantly, the framework works. Follow it, and you’ll be booking better meetings fast. A must for anyone doing cold calls.
Jim Watts - Sales Manager
Jim Watts - Sales Manager
It had been a while since I was on the phone, and I needed a fresh, modern approach to cold calling in 2024. I went from booking 2–3 meetings a week to 3–5 by shifting focus from convincing to solving real problems. If you're overwhelmed or unsure where to start—this is your fix. Still on the fence? DM me.
Florian Gerritse - Enterprise Account Executive
Being part of Giulio's Underdog Sales Academy has been a huge help. As the owner of a recruitment start-up, my main focus is business development, and it’s brilliant to have a sales community to lean on. The twice-weekly training calls have been incredibly useful, and being able to ask questions to the entire community has made a real impact - I highly recommend the Underdog Sales to anyone looking to improve their cold calling skills.
Aiden - Pople Founder
FAQs
Answers To Your Questions

Will This Work For My Industry?

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As long as you are making B2B cold calls for medium to high ticket offers, it works. Whether you’re in real estate, insurance, tech, or something else, this program will help you book more appointments.

How Much Time Will I Need?

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You’ll need just 2 hours per week for the weekly calls and time to study the content. Obviously, the time to make your own cold calls - I recommend 2 hours per day.

Is There a Guarantee?

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Yes! You’re covered by the “This Works or You Don’t Pay” Guarantee, which is applicable for 30 days. If you apply these strategies and don’t see results, I’ll refund your money - no questions asked.

Will I Get Support?

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Absolutely! You’ll have access to live coaching, a private community, and expert guidance to make sure you’re never stuck.

How Much Does The Underdog Sales Academy cost?

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Underdog Sales Academy is available for just $99 per month today. You can cancel the subscription at any time.

JOIN TODAY

Still Not Convinced?

Helped me reframing prospects

‍“He helped me ton with booking meetings”

Zay
Analysed data and rectified issue
‍
‍“My team developed more confidence & results improved massively"
‍
‍Paurush dhiman
Great trainer
‍
‍“We’re now constantly booking meetings everyday”
‍
‍Leopold
Grew the sales department to 20 professionals
‍
‍"If you're looking for someone to absolutely blow up your sales team results, take Giulio"
‍
‍Brian Sullivan
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