01
Prospecting Mindset & The Sales Code
Why prospecting feels hard, the 8-principle Sales Code, and how to build the discipline to stick with it.
Underdog Sales Academy
The Outbound Code
The self-paced outbound sales course covering mindset, openers, pitch, objection handling and booking meetings — everything between “who is this?” and a booked meeting.
Self-pacedSix months accessOne-time payment
The curriculum
Inside the Code
13 modules, self-paced, all open from day one.
02
ICP & List Building
Why your list is killing you, the triggers that actually drive buying, and the tools to build a repeatable process.
03
The Gatekeeper
Get past human and AI gatekeepers, direct scripts, rapport scripts, and the tricks that still work in 2026.
04
The Opener
The three-ingredient formula, five openers ranked by conversion, and how to make it yours.
05
The Problem-Centric Pitch
Why features fail, how to build a problem statement, and how to make the pitch slap.
06
Call Structure & Conversation Flow
The architecture of a cold call, how to control conversations through questions, and the close that writes itself.
07
Objection Handling (PACE)
Objection psychology, the PACE framework, and scripted responses to the top brush-offs.
08
Qualifying & Disqualifying
Why the asker wins, how to qualify questions before answering, and the courage to walk away.
09
Closing the Cold Call
The last question, the closing process, and making sure they actually show up.
10
Multi-Channel Outreach That Books Meetings
Why multi-channel wins, the COMBO sequence blueprint, and voicemail scripts that actually get callbacks.
11
Cold Emails That Actually Get Replies
Why emails suck, the three templates that work, and how to sequence them with calls.
12
Social Selling
Profile optimisation, LinkedIn DM outreach, and basic content creation for familiarity and trust.
13
The Extra Mile
Extra channels, creative plays, and the KPIs that tell you exactly where to improve.
Reps who ran the Code
“I’ve always struggled with cold calls, but Giulio’s training has been a game-changer. His engaging, fun approach creates a safe space to step out of your comfort zone and try new techniques with confidence. I’d recommend him to any sales team looking to level up.”
Jessica Driver
Senior Recruitment Consultant
“After 10+ years of cold calling, I still learned a ton from this Academy. Giulio’s bite-sized lessons and relaxed, practical style make it easy to apply—no matter your experience level. Most importantly, the framework works. Follow it, and you’ll be booking better meetings fast. A must for anyone doing cold calls.”
Jim Watts
Sales Manager
“Giulio’s training changed everything for us. We went from 2 to nearly 20 reps—and none of them touch the phones until they’ve gone through him. His scripting? Elite. His delivery coaching? Game-changing. If you’re serious about cold calling, skip the boring trainers. Giulio is the real deal.”
Brian Sullivan
Founder of Precise Selling
Six months access
$2,499
one-time payment · six months full access
- All 13 course modules — mindset, list building, gatekeepers, openers, pitch, structure, objections, closing, multi-channel
- Real scripts, roleplays and proven reps for the 17 toughest objections
- The step-by-step cold call structure blueprint
- Self-paced — watch anytime, on any device
- One payment. After six months, ongoing coaching is opt-in at $99/mo. Your card is never billed automatically.
How access works
01
Request access
Send us an email — one line is enough. Tell us who you are and that you want in.
02
We reply with payment details
You'll hear back from the team with everything you need to complete your enrolment.
03
Start dialing with the Code
Your account is activated and every module is open. Work through them at your own pace.