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Underdog Sales Academy
The self-paced outbound sales course covering mindset, openers, pitch, objection handling and booking meetings — everything between “who is this?” and a booked meeting.
The curriculum
Success and failure with cold calling start in your mind. That’s why we’re starting with the most important part of it first. In this section, you’ll learn how to leverage your psychology and attitude to transform your fear of cold calling into pure confidence, allowing you to have fun while making money.
Most cold callers believe that the opener is everything. It’s not, but when you get it wrong, the calls are lost. In this module, I teach you how to get the most of it by controlling your tone, landing the first few words with confidence, and disarming the prospect in seconds.
In this module, I break down how you can shift the spotlight onto the prospect’s pain, frame the conversation around the problem, and deliver a pitch that feels like a diagnosis. This is where you stop sounding salesy and start getting real buy-in.
To make the most of every one of your calls, you need a clear and repeatable process that has been proven to work. That’s exactly what this module is about. We’ll break down the core structure of a successful cold call, not just in theory, but how it actually plays out in reality. By the end, you’ll have a step-by-step blueprint that gives you clarity and control on every single dial.
Most reps crumble the moment they hear "Not interested." But objections aren’t stop signs. They’re buying signals in disguise. If you can’t handle them, you won’t close. Period. This module teaches you to turn objections into opportunities, providing you with the tools to respond with calm, confidence, and control even under pressure.
When prospects ask you a question contrary to the tendency that you have to answer it, you shouldn’t. Because it’s a trap. So, here I teach you how to smoothly go around their question and readdress the focus to the prospect and their problems.
“Wait, why disqualify? Aren’t we supposed to be qualifying people?” That’s the trap. The moment you try to put someone in a box, they’ll fight their way out of it. People don’t want to be sold to; they want to feel like they chose you. In this module, we flip the dynamic, so instead of begging for approval, you’re deciding if they’re even worth your time.
The conversation’s almost over. They politely (or not so politely) rejected you and have their finger millimeters away from the ‘hang up’ button. But before the call ends, you reach for your secret weapon, “The One Last Question.” This is where cold calls are revived, deals reopen, and momentum shifts in your favor. I’ll teach you how to use it properly, and you’ll turn “not interested” into “tell me more.”
Here’s where a lot of the cold callers (Yes, even the good ones sometimes) lose the meeting. They’ve nailed the whole call, handled objections, built trust… and then fumble the close. It’s like building a house from the ground up, pouring in the effort, only to watch it collapse right before you lay the last brick. Nailing the close to get the meeting is what I’ll teach you in this module.
If you don’t know what’s going wrong in your cold calls, you’ll just keep repeating it. This module exposes the flaws in your numbers and pinpoints exactly what you’re doing wrong. No fluff, just the KPIs that move the needle because once you know where you’re falling short, you’ll exactly know what to correct.
“I’ve always struggled with cold calls, but Giulio’s training has been a game-changer. His engaging, fun approach creates a safe space to step out of your comfort zone and try new techniques with confidence. I’d recommend him to any sales team looking to level up.”
Jessica Driver
Senior Recruitment Consultant
“After 10+ years of cold calling, I still learned a ton from this Academy. Giulio’s bite-sized lessons and relaxed, practical style make it easy to apply—no matter your experience level. Most importantly, the framework works. Follow it, and you’ll be booking better meetings fast. A must for anyone doing cold calls.”
Jim Watts
Sales Manager
“Giulio’s training changed everything for us. We went from 2 to nearly 20 reps—and none of them touch the phones until they’ve gone through him. His scripting? Elite. His delivery coaching? Game-changing. If you’re serious about cold calling, skip the boring trainers. Giulio is the real deal.”
Brian Sullivan
Founder of Precise Selling
Yearly access
$2,499
per year · yearly access only
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Send us an email — one line is enough. Tell us who you are and that you want yearly access.
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You'll hear back from the team with everything you need to complete your yearly enrollment.
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Your account is activated and every module is open. Work through them at your own pace.