Cold Calling Course for Individual Sales Reps | Underdog Sales | Underdog Sales

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Cold Calling Was My Biggest Nightmare… Until I Mastered This Unconventional Sales Method Even Top Performers Don't Know

I thought becoming successful in sales was just about smiling and dialing when I first started...

I was busting my ass while watching others succeed — I was ready to quit.

I kept Googling “career options after a sales job”! That's how desperate I was.

Giulio as a struggling newbie salesperson, 12 years ago

Me, 12 years ago, as a struggling newbie..

That's when I started studying traditional sales advice. Things got a little bit better then, but I was still struggling.

I'd finally reached a point where I could make a living as a salesperson... But only by sacrificing my authenticity and working with constant anxiety!

I knew I had to do something radically different.

I decided to trust my gut instincts and build my own methodology, and that's when things started taking an interesting turn…

I made a critical discovery

The most successful sales calls aren't about following scripts or “closing techniques” — they're about creating genuine human connections in unexpected ways.

So I combined this principle with my experimental approach, and it worked beyond my wildest dreams!

I was able to make fewer calls... while my success rate skyrocketed AND my income doubled.

Even more incredible was that I suddenly felt more confident and authentic in every call! No more anxiety, no more dread, no more feeling like a fraud.

Very soon, I became the 5th best salesperson in the company, and 10 years later, I've made over $1,000,000 in my pockets and became a sales trainer famous globally, definitely the weirdest one!

Giulio being given a Ferrari for exceptional sales performance

Being given a Ferrari — that's how you know you're doing great work!

Would this work for others too?

So I turned my approach into a series of step-by-step systems and started to test it with other struggling salespeople.

1

Learn the unconventional theory

2

Practice my proven systems

3

Make them their own

And the results weren't just good, they were life-changing!

So before I show you exactly how to do it yourself, check out what happened when other “sales underdogs” applied these methods:

Jessica Driver

Senior Recruitment Consultant

“I’ve always struggled with cold calls, but Giulio’s training has been a game-changer. His engaging, fun approach creates a safe space to step out of your comfort zone and try new techniques with confidence. I’d recommend him to any sales team looking to level up.”

Jim Watts

Sales Manager

“After 10+ years of cold calling, I still learned a ton from this Academy. Giulio’s bite-sized lessons and relaxed, practical style make it easy to apply—no matter your experience level. Most importantly, the framework works. Follow it, and you’ll be booking better meetings fast. A must for anyone doing cold calls.”

Brian Sullivan

Founder of Precise Selling

“Giulio’s training changed everything for us. We went from 2 to nearly 20 reps—and none of them touch the phones until they’ve gone through him. His scripting? Elite. His delivery coaching? Game-changing. If you’re serious about cold calling, skip the boring trainers. Giulio is the real deal.”

Aiden

Pople Founder

“Being part of Giulio’s Underdog Sales Academy has been a huge help. As the owner of a recruitment start-up, my main focus is business development, and it’s brilliant to have a sales community to lean on. The twice-weekly training calls have been incredibly useful, and being able to ask questions to the entire community has made a real impact - I highly recommend the Underdog Sales to anyone looking to improve their cold calling skills.”

Berker Gül

Senior SDR

“As an SDR who struggled with cold calling, Giulio’s content—and later the Underdog Sales Academy—completely changed my perspective. The twice-weekly calls helped me refine my pitch and tackle real challenges, while learning from others in the community. Giulio tailors his advice to our industries and backs it all with a rich knowledge base. A truly supportive and impactful experience.”

Leo Smith

Executive Recruitment Consultant

“Before the training, I struggled with confidence and structure on cold calls. Thanks to Giulio’s approach, I began booking meetings during the sessions and learned to handle objections with confidence. His team-focused, engaging style—complete with a bold waistcoat and Italian flair—makes learning memorable and fun. A game-changer for anyone in sales.”